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When colleagues are clear about what you bring to the role, it’s easier to work with you.

Creating your personal brand can help you talk about yourself and share how you approach business. Sharing your background doesn’t mean recounting your whole life story. Yes, I have heard seasoned executives go on and on regaling their life stories leaving little time for anything else.

Knowing what you want to say ahead of time allows you to build credibility and respect. Your stories don’t need to be too elaborate, just keep your messages short and simple.

Develop and articulate your personal brand using the following:

Value Proposition – Share the special value you bring to the business. What can you say about yourself in two to four short inspiring sentences that differentiate your unique talents?

Professional and Personal Background – People will be curious about who you are and why you were chosen for the role. Your background gives people some context and acts as a good conversation starter. Again, it’s not your life story, just the nuggets that help people get to know you. Be sure to include stories about what you like to do when you aren’t at work.

Leadership Values – One of the best ways to present your leadership approach is through sharing examples and stories about what you value. Then back up your conversations by walking your talk. Choose three to five core values that are important to you and demonstrate your approach to leadership.

Mutual Expectations – During your initial discussions set mutual expectations for how you will work with others as you get up to speed. Then, set expectations going forward once you’ve had a chance to better understand the role.

Share Your Message –  Finally, pull together the relevant stories and messages you will want to share with others to start to build the foundation of where you will lead the business. Some leaders like to use pictures, timelines, and other visuals to communicate their story. Follow your story by asking colleagues about their own personal experiences.

Get comfortable talking about yourself so you can use the time with others to explore ideas and common experiences. Then you will have a foundation to step into the tough conversations.